Portfolio

Cloud Focus

Branding, marketing & digital strategy

Building and implementation of branding and marketing strategy for each business sector.
Management of websites and social media platforms

Marketing campaigns

Creation of social media campaigns, including competitions, brand awareness, and collaborations with the local art scene.

Business Growth

Business expansion brainstorming and ideation.
Hubspot CRM for B2B and B2C markets.
Creating and implementing business and marketing strategies and campaigns.
Employee handbook creation, role descriptions, and recruitment.

Strand Hotel & Cruise

Developed impactful marketing, strategy, and communications plans for brand awareness, tactical campaigns, brand amplification, and loyalty program support. How?

Managed PR, influencer agencies, and media communication, resulting in a significant readership circulation of over 33 million.
Executed integrated marketing campaigns, generating over US$500K in revenue, 750K social media engagements, and 1 million reactions.
Utilized email marketing and membership programs, driving an average of US$4K in additional monthly attributed revenue.

Partnerships

Secured partnerships with Thai Airways, Singapore Airways, CB Bank, Frank Muller, Balmain, Moët & Chandon, and Veuve Clicquot.

Photographer & videographer management

Worked with local and international photographers and videographers, providing direction, mood boards, and guidelines to ensure the brand's vision was captured effectively.

Social media & influencer collaborations

Managed social media channels, websites, and content creation, crafting engaging copy and content.
Collaborated with US and international influencers amplifying brand reach.

Began star hotel

Brand development & collateral design:

Establishing branding and visibility at the hotel, online through social media platforms, website, and offline media from pre-opening.
Create marketing designs such as menus, logos, and brochures using
Adobe Suite.

Brand development & collateral design:

Copywriting for both online and offline content.
Direction of 3rd party team to optimize paid search, social campaigns, and website strategy.
Recommend and prioritize budget allocations for the marketing plan.

Branding and marketing Consultant - Freelance

Havana Yangon | Social media strategy, management & collateral designs

Social media content creation, copywriting, and management across Facebook and Instagram platforms with a combination of paid and unpaid advertising campaigns targeting brand awareness.
These campaigns led to an increase of over 5,000 followers, a post reach of over 10,000, post engagements of over 1,300, and several sold-out events over 3 months.
Branding and marketing consultation for the new restaurant and salsa bar, Havana Yangon.
Development of food and beverage menu designs.

Yandayar Trading | Company Profile Design

Yandayar Trading company profile design and content writing.
Social media and marketing recommendations.
The full company profile

WDC | Marketing collateral design

Startup recruitment service company Wun Dan Connect (WDC) marketing and branding consultation.
Design logo, signboard, brochure, business cards, and stationery set.

Collaborated with the team to revamp and elevate the branding and digital presence to show differentiation and position the real estate services so that Your Property Finder is recognized.

Partnered with an in-house graphic designer to create impactful branding and marketing collateral designs that aligned with the brand strategy.

Wa Minn

Developed internal branding and conducted market research for effective market positioning targeting foreign MNCs for investment and luxury developments, including the prestigious Kalaw Hills Estate.
Further developed this through brand stories internally and for the audience journey.

Building brand identity, guiding 3rd party designers with the creation and implementation of:

Brand collateral and guidelines
Brand logos
Marketing collateral
Video
Press pack
Websites